About Our Paint

Becka and Natasha wanted a paint that checked off all the boxes: highly pigmented, effortlessly blended, customizable finish, and earth-friendly. However, they couldn’t find something exactly right – so they created it. These friends and business co-owners developed this unique formula for Clay and Chalk Artisan Paint with a luxury U.S. paint company, finally checking off all the boxes for Damn Good Paint (trademark pending – just kidding). Our paint formula has clay and chalk like paint properties, it has zero volatile organic compounds (VOCs), reconstitutes with water, and blends beautifully with other brands and colors. The formula’s chalk-like properties give your projects insane coverage and the option for a super-smooth or textured finish. 

Once you paint, all you need to do is seal with wax or a sealant of your choice. Daydream Apothecary paint is water-based ,sticks to almost any surface, including metal, glass, wood, you name it. You can use this paint indoors or outdoors (if appropriately sealed), and its thin consistency means a little goes a long way while still providing exceptional, pigmented coverage. 

In short, it’s unicorn paint. Try some, and you’ll see for yourself.