Our Story
Where Every Project Becomes a Daydream
Daydream Apothecary was born from a simple belief: that the right paint can transform not just a piece of furniture, but the way you feel about your home. We're a small, passionate brand based in the United States — and every can of paint we make is crafted right here, with care.
Made in the USA, Made with Intention
Our clay and chalk paint is water-based, ultra-matte, and formulated with exceptional adhesion properties — meaning it sticks to most surfaces without sanding or priming. Whether you're breathing new life into a vintage dresser, refreshing your kitchen cabinets, or creating a one-of-a-kind art piece, Daydream Apothecary is specifically designed to help you achieve a variety of beautiful, artistic finishes.
We believe paint should be as clean and thoughtful as the spaces it helps create. That's why our formula is water-based, low-fuss, and built to last — with a velvety matte finish that's truly in a class of its own.
The Curating Artist Program
One of our most beloved features is our Curating Artist Program. Each Curating Artist is hand-selected by Daydream Apothecary for their unique and authentic approach to painted furniture and design. They each curate a collection of 6 colors that reflect their personal aesthetic — bringing creative voices from across the country directly into your home.
When you shop a Curating Artist collection, you're not just choosing a color — you're connecting with a real artist's vision, translated into paint.
Our Promise to You
We know that specialty paint is a considered purchase. You're investing in your home, your creativity, and your time. That's why we stand behind every product we make — from our paints and brushes to our Dream Coat topcoat, all manufactured in the United States. We want every project to exceed your expectations, and we're here to help every step of the way.
Have questions? Reach out to us at info@daydreamapothecarypaint.com — we love hearing from our creative community.
What Our Customers Are Saying
"The color payoff is incredible — I've tried so many chalk paints and nothing compares to Daydream."
"No sanding, no priming, and my dresser looks like it came straight from a boutique. I'm obsessed."
"The Curating Artist collections are genius — I love knowing there's a real artist behind the palette."